Ikea announced its new PS 2014 collection today.

The new line of 51 items is designed to cater to young city dwellers.

It's also trendier than a lot of Ikea pieces. Note this terrarium.

Many of the items perform double duty. This nightstand has a built-in lamp and a wraparound side that turns into a magazine rack.

Because this stacked shelving rack has a horizontal component, it could easily hold an entire kitchen's worth of cooking utensils.

The collection was designed based off insights from Peter Klinkert, who heads up special collections at Ikea.

Last year was the first year more people lived in cities than not, Klinkert tells Co.Design, and that trend is expected to continue--meaning more renters, and less space for said renters.

Ikea designs according to an in-house methodology called “democratic design,” meaning all products should be flexible and affordable.

One method of vetting new products at Ikea is for company employees to take designs home and give them a test run, Klinkert says.

Specifically for the PS 2014 line, Ikea also brought in 20 design students to weigh in, since they’re the ones who actually live in cramped apartments.

Another notable trend in the PS 2014 collection? Color.

Here, a wardrobe designed by Matali Crasset, which has an open weave so as to not block off too much space in a small room.

Plus, it doesn't hurt that the lookbook is styled in the just-so creative mess that young folk are likely to aspire to have in a sunny, rented loft spaces.

The collection will go on sale April 1.

Co.Design

Ikea Unveils New PS 2014 Collection, With Urban Cool Kids In Mind

The Swedish furniture giant wants to cater to young creatives in cities—a smart business move, as urban populations swell.

Ikea already has the market cornered on young, broke city kids desperate for some decent furniture (just try attending a New York apartment party without knocking into a Billy bookshelf). But to be sure, the Swedish furniture behemoth announced a new collection today that’s even trendier and more adaptable than its usual products.

The PS 2014 "On the Move" collection consists of 51 items, many of which perform double duty: a nightstand has a built-in lamp and a wraparound side that turns into a magazine rack; a coat rack has branch-like hooks for hanging up coats, hats, and purses; and a stacked shelving system with hooks could easily hold an entire kitchen's worth of eating utensils and cookware. The lookbook is styled to resemble the sort of creative mess young folks might aspire to have in their own sunny lofts. Ikea also recruited Matali Crasset, the team at Rich Brilliant Willing, and a handful of other designers, to create pieces in the collection.

At Ikea, Peter Klinkert heads up special collections, and it’s his job to survey global trends in home design. Last year was the first year more people lived in cities than not, he tells Co.Design, and that trend is expected to continue—meaning more renters, and less space for said renters. That was top of mind when Ikea developed the PS 2014 line.

Ikea designs according to an in-house methodology called "democratic design," meaning all products should be flexible and affordable, Klinkert. Ikea’s team of 16 designers worked with another team of about 50 contract designers to identify the basic elements of the collection (Should it include chairs? A desk?) before refining the vision. One method of vetting new products at Ikea is for company employees to take designs home and give them a test run, Klinkert says. For the PS 2014 line, Ikea also brought in 20 design students to weigh in, since they’re the ones who actually live in cramped apartments.

The PS 2014 Collection is expected to go on sale April 1.

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  • I love sets with stylishly placed stuff on polished wooden staircases. Ideal for hip loft dwellers with no dogs or kids - and too young to fear a broken hip.

  • This sounded real good... until: "The collection will go on sale April 1." Thanks Ikea... for creating some hope for cool & affordable stuff and then make a plan on how to break it into small pieces. #AprilFoolsJoke #KindaEarly #This Year