Co.Design

Co.Design Bracket Madness: Who Is The World's Greatest Living Designer? [Round 3]

See the winners of Round 2 and vote for the Final Four. Polls close Tuesday, March 25, at 9 p.m.

Welcome to Round 3 of Co.Design Bracket Madness! With your help, we've compiled a bracket featuring some of the greatest designers alive. Your job is to help crown a winner.

Readers have cast more than 70,000 votes for their favorite designers so far. There were a number of close matches in Round 2, but none more hair-raising than Zaha Hadid vs. Norman Foster, in which Foster edged out the first female Pritzker Prize winner by a single vote. Here are the results in full:

Massimo Vignelli beat Stefan Sagmeister, receiving 64% of the vote vs. Sagmeister's 36%
Milton Glaser beat Paula Scher, 59% to 41%
Hiroshi Ishii beat Mike Bostock, 59% to 41%
Ethan Marcotte beat Lisa Strausfield, 53% to 47%
Jonathan Ive beat Florence Knoll, 71% to 19%
Dieter Rams beat James Dyson, 81% to 19%
Frank Gehry beat Rem Koolhaas, 52% to 48%
Norman Foster beat Zaha Hadid, 50.03% to 49.97%

Who will make it to the Final Four? Vote for your favorite designers, and we’ll announce the winners on Wednesday, March 26 at 9 a.m. Will Milton Glaser's campaign for the new season of Mad Men give him the edge over Massimo Vignelli? Dieter Rams and Jony Ive have each trampled their way to the division championship--now they're squaring off. Who will emerge the winner?


Suzanne LaBarre and Mark Wilson contributed reporting.

[Graphic and Illustration: Gus Wezerek / Fast Company]

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12 Comments

  • Aaron Feldman

    I enjoy Dieter Rams' designs as much as the next, but I feel like this site gives him too much time in the spotlight. Rams managed to simplify products, no small feat. But Sir James Dyson has managed to make the most boring appliances exciting, who else could make people LOVE a vacuum cleaner or a hand drier? It's one thing to make them easier to use, it's another to make people want to use them.

  • Who keeps voting for Frank Gehry? How is he beating some of the greatest architects to ever live? Do you people even know who Rem Koolhaas is? Ugh… disappointing.

  • This is really sensitive for some... I think it should have been called 'Who's your favorite designer?'

    Overall.... not bad idea... can see it being a fun way of interacting with your readers ;-)

  • There's no such thing as worlds best designer. By what standards? Maybe you should have called it the most "popular designers". This poll is so "tabloid" and would have fit better in the Nat'l Enquirer..Just my two cents worth.

  • This entirely pointless Bracket Madness reflects poorly on Co.Design. Is anyone's life enriched by this exercise in nonsense? I subscribe to the digest so I have to see this kind of craptacular how many times? Accounting for each round?