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Announcing The Winner Of Co.Design Bracket Madness!

Readers cast almost 100,000 votes in our contest to name the world's greatest living designer. See who won!

[Graphic and Illustration: Gus Wezerek / Fast Company]

Readers, you've spoken: Dieter Rams is the world's greatest living designer!

With your help, we compiled a bracket featuring some of the greatest designers alive. You cast almost 100,000 votes over the course of the two-week tournament, pushing your favorite designers closer and closer to the championship.

The final match pitted Rams, former product design chief at Braun, against graphic designer Massimo Vignelli. In the end, Rams beat Vignelli 55% to 45%.

Both men espoused a minimalist approach to problem-solving, but we suspect it was Rams's "10 principles for good design" that gave him the edge. His 10 commandments resonate with designers across disciplines to this day. Thank you everyone who voted in the tournament. Got an idea for next year's tournament? Let us know in the comments.

Suzanne LaBarre and Mark Wilson contributed reporting.

The Bracket

  1. Graphic
  2. Interactive
  3. Product
  4. Architecture
  1. March 18
  2. March 20
  3. March 24
  4. March 26
  5. March 31
  6. March 26
  7. March 24
  8. March 20
  9. March 18

Select a designer to read more about his or her accomplishments.

2 Dieter Rams


Who Won

Switch rounds to watch the cream rise to the top. You can tap on each designer to read more about his or her accomplishments.

    2 Dieter Rams


  1. Final Four

  2. Graphic Design

    Round 1

  3. Interactive Design

    Round 1

  4. Product Design

    Round 1

  5. Architecture

    Round 1

The Last Ballot

Click the circle next to the designer you want to see move on to the next round.