Run an Empire is a new alternate reality gaming app that challenges you to conquer territory and defend it from rivals.

It's like the classic strategy game Risk--but the territory is your own neighborhood, and the only way to conquer it is to walk or run around it with your own two feet.

"Strategy games have traditionally challenged players to out-think and out-maneuver one another," says Ben Barker, who co-created "Run an Empire" at PAN Studio in London. "What’s incredibly exciting for us is the potential to see this mechanic played out away from screens and keyboards, playing pieces and dice rolls-–where the game board is overlaid on the world around us."

You don't have to literally run to run your empire, but the incentive for physical activity is baked into the game.

"We want to reward effort and hard work over natural ability, and this means encouraging a play style based on sustainable and frequent activity, rather than speed," Barker says. What this means is that a motivated 80-year-old with a cane could totally trounce a spry-but-lazy twentysomething. How awesome is that?

Co.Design

Alternate Reality Game Will Turn You Into a Fitness Maniac

"Run an Empire" is like the board game Risk mashed up with Nike+.

"Alternate reality game" is the term du jour for what used to be called "playing make-believe with your friends outside." The main difference is that ARGs are designed by professionals, aimed at adults, and usually harness the Internet and mobile phone technology to create their fantasy worlds as virtual "layers" over the real world. Run an Empire is a new ARG app that challenges you to conquer territory and defend it from rivals, rather like the classic strategy game Risk--but the territory is your own neighborhood, and the only way to conquer it is to walk or run around it with your own two feet.

"Strategy games have traditionally challenged players to out-think and out-maneuver one another," says Ben Barker, who co-created "Run an Empire" at PAN Studio in London. "What’s incredibly exciting for us is the potential to see this mechanic played out away from screens and keyboards, playing pieces and dice rolls-–where the game board is overlaid on the world around us."

You don't have to literally run to run your empire, but the incentive for physical activity is baked into the game. You can walk around the block to claim it as yours--but anyone else can take it away from you by doing the same thing. To fortify your borders, you have to encircle your territory regularly, not just once. "We want to reward effort and hard work over natural ability, and this means encouraging a play style based on sustainable and frequent activity, rather than speed," Barker explains. What this means is that a motivated 80-year-old with a cane could totally trounce a spry-but-lazy twenty-something. How awesome is that?

Oh, and you can't cheat by driving, skating, or cycling around your territory either--the app is programmed to use your phone's accelerometer to flag any "unrealistic gait." Just don't call it a gamified fitness app. "We love the idea that the game will encourage people to get outside, be active, and see the space around them as something they can engage with, while not being primarily a health app," Barker says. But he happily admits that increased fitness may be a likely side effect of playing outdoors. And that might be Run an Empire's best feature--it's designed to be something you want to do because it's fun, not because you should. Go out and conquer.

[Read more about Run an Empire]

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11 Comments

  • Great stuff! Always excited to see how real-time activities can convert into virtual game-play. I personally think that's the future of creating motivation and behavioural change!

  • The accelerometer in an iPhone allows you to characterise the motion of somebodies movement. For instance, driving in a car will produce a lot of forward-backward movement but not much upward-downward movement - allowing you to differentiate it from the more cyclical motion of walking/running.

  • Determining how quickly you move and limiting within a range, I bet. Auto-banning those that land above the ceiling. I suppose someone could drive their car or bike within the same range.

    For scale, they may need to analyze the data in a queue (not realtime), then do a determination.

    It will be hard (and not all that realistic) to prevent gaming of the system, but I think there are some easy ways to automate the capture and processing of obvious methods.

  • My roommate is an ironman finisher....he will obliterate me...shouldn't there be some mechanic to normalize and encourage non-fitness enthusiasts to play?