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Calvin Klein counts among the designers selling full-price wares on eBay's new Designer Collective.

EBay Launches New Shops For Major Fashion Designers

eBay's new Designer Collective will feature shops run by brands like Calvin Klein, Rebecca Minkoff, and Cynthia Rowley, signaling the retailer's push to rebrand itself as more than just an auction site.

Next time you’re looking for some brand new designer duds, perhaps hit up eBay. The e-commerce giant has just launched Designer Collective, in which 16 American designers, including Calvin Klein, Nicole Miller, Rebecca Minkoff, Elie Tahari, Cynthia Rowley, and True Religion, run and own shops selling their current-season collections at full price.

Image: Rebecca Minkoff via Anton Oparin / Shutterstock

"The larger brands see this as an extension of their digital footprint," Marcelle Parrish, eBay's head of fashion, told Women's Wear Daily. eBay will own none of the merchandise, but will collaborate with the designers on the design of their digital storefronts. The idea is that merchandising via eBay will let these brands reach a wider audience than they would through their individual boutique sites or through e-commerce sites like Net-A-Porter--according to their Q1 2014 report, eBay boasts 145 million active users worldwide. The hope is that the shops will attract new users to eBay, letting the site rebrand itself as more than just an auction site. Designer Collective also plans to have fashionistas and bloggers contribute style stories and editorial content to the site later in the year.

When it comes to fashion, eBay has long held a place in the vintage market--historically, it’s where you might go to hunt for ultra-discounted, one-of-a-kind items, perhaps historic band t-shirts or weird disco boots for Halloween. But Designer Collective is the latest in eBay’s recent efforts to tap into the cutting-edge side of the fashion business. In 2010, eBay launched a fashion content site, then in 2013, partnered with the Council of Fashion Designers of America on a range of wearable tech. The company has also collaborated on designer exclusives with Derek Lam, Alexander Wang, and Narciso Rodriguez. More than these previous efforts, though, Designer Collective seems to have the potential to revamp the retailer's image from a massive online thrift store to a one-stop shop for high-end goods.

[via Fashionista]

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5 Comments

  • Philip Cohen

    What on Earth would inform eBay’s Johnny Ho that any woman who was prepared to pay the full retail price for any expensive, branded, “designer” item, would pass up the opportunity to “be seen” buying that item in a fashionable designer B&M retail outlet and, instead, anonymously buy that same item (at the full retail price) on his clunky, atrophying marketplace?

    Johnny Ho, the likes of Kim Kardashian may “sell” (to put it figuratively) on eBay; I doubt they ever buy on eBay, for you cannot “be seen” buying, on eBay …

    Dream on Johnny Ho …

  • Aimee Rogers

    I am less than impressed. Ebay is grasping for straws. Why am I going to bother shopping for current season full price merchandise on Ebay? Ebay is now and always has been an online thrift store and thrift store profits are soaring right now! THAT is what buyers want! They want to be able to find designer items, more than likely pre-owned, at a price they can afford. If buyers can afford to pay full price for these brands they wont be shopping on Ebay. Just ask Neiman Marcus how they fared in their Ebay venture.

  • yiweijang817

    I just got rip-off by a top rate an eBay seller from Australia. He sent me an empty box with a tracking number . eBay is such a terrible market place. Complete Rip-off: No Buyer Protection whatsoever because he has a 99.94% fake computer generate eBay feedback rating along with fake positive reviews from fake eBay customers. I rather do my online shopping on some other marketplace than some clown at eBay who overcharges and has no regards for their customer concerns. From now on, I rather do my shopping on Amazon than eBay.

  • yiweijang817

    I just got rip-off by a top rate an eBay seller from Australia. He sent me an empty box with a tracking number . eBay is such a terrible market place. Complete Rip-off: No Buyer Protection whatsoever because he has a 99.94% fake computer generate eBay feedback rating along with fake positive reviews from fake eBay customers. I rather do my online shopping on some other marketplace than some clown at eBay who overcharges and has no regards for their customer concerns. From now on, I rather do my shopping on Amazon than eBay.