Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Jeep was voted the most patriotic brand in the U.S.

Levi Strauss was No. 2.

Coca-Cola was third.

Colgate was tied for fourth, along with Wrigley's, Disney, and Zippo.

Ford was tied for fifth with Harley Davidson and Ralph Lauren.

Apple was one of three tech companies in the top 10. It tied with Gillette for sixth place.

Hershey's was tied for seventh with Walmart.

Amazon was eighth.

The shoe company New Balance was ninth.

Google tied for 10th with AT&T.

Marlboro tied for 11th with Gatorade and Sam Adams (healthy combo there).

Budweiser was twelfth.

Louisville Slugger was thirteenth alongside Smith & Wesson.

American Express was tied for fourteenth with Coors.

John Deere took fifteenth place with L.L. Bean.

Co.Design

The Most American Brands In America, According To Americans

Happy Fourth! Love, corporate America.

Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Because nothing's more American than competition!

More than 4,600 consumers, ages 16 to 65, were asked to evaluate which of 225 brands were most associated with the value of “patriotism.” Here are the top 15. Percentages indicate how emotionally engaged a given brand made participants feel on the patriotism spectrum, versus an ideal of 100% (and only the U.S. Armed Services--the Air Force, Army, Coast Guard, Marines, and Navy rate that high), as Brand Keys founder Robert Passikoff points out in the report.

1. Jeep (98%)

2. Levi Strauss (97%)

3. Coca-Cola (95%)

4. Colgate/Wrigley's/Disney/Zippo (93%)

5. Ford/Harley Davidson/Ralph Lauren (91%)

6. Apple/Gillette (90%)

7. Hershey's/Walmart (89%)

8. Amazon (88%)

9. New Balance (87%)

10. AT&T/Google (86%)

11. Gatorade/Marlboro/Sam Adams (85%)

12. Budweiser (84%)

13. Louisville Slugger/Smith & Wesson (83%)

14. American Express/Coors (81%)

15. John Deere/L.L. Bean (80%)

You'll note that three tech firms--Apple, Amazon, and Google--made it into the top 10 most patriotic brands. In 2013, the first year Brand Keys conducted the survey, there were none. Apple is now as American as apple pie, apparently.

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7 Comments

  • iva

    I assume the US Marine Corp was exempted, otherwise they would have made the list.

    But that's not what I wanted to say; I think it would be really interesting is to run this list by non-Americans in other places and to see which brands other people identify as most American, and/or most associated with American patriotism.

  • TOTALLY agree with this. It not very useful if we're just having a conversation with ourselves as Americans.

    Definitely would be more valuable to see what brands are perceived as "Super American" outside of our country.

  • iva

    I assume the US Marine Corp was exempted, otherwise they would have made the list.

    But that's not what I wanted to say; I think it would be really interesting is to run this list by non-Americans in other places and to see which brands other people identify as most American, and/or most associated with American patriotism.