A new book of photography and essays on "the beautiful game" makes the case that "in the 1970s the game was at its most beautiful, free-flowing, and entertaining."

In 1970, the FIFA World Cup, televised in full color for the first time ever, featured what some still call "football's greatest team"--a legendary Brazilian lineup that included, among others, the superstar Pelé.

Edited by Reuel Golden, the book shows the soccer world at the height of '70s glam (shower scenes and all).

It documents the game and its superstar players, their fashionable girlfriends, and their ardent fans.

It shows their lives on the field and off.

Brazilian goalkeeper Emerson Leão leaps toward the ball in a game against Austria.

A British fan at the 1970 World Cup in Mexico

English footballer Bobby Moore relaxes on the beach in Rio de Janeiro.

The Italian team returns home from defeat from the 1974 World Cup in West Germany.

Italian striker Paolo Rossi sends a header through the goalposts for a 1-0 win.

Italian striker Paolo Rossi sends a header through the goalposts for a 1-0 win.

What The World Cup Looked Like In The '70s

Sideburns!

In 1970, the FIFA World Cup burst onto the international stage in all its glory, televised in full color for the first time ever. That year, Brazil brought together what is still called "football's greatest ever team," a star-studded lineup that included "The King of Football," Pelé.

A new book of photography and essays on what Pelé dubbed "the beautiful game" makes the case that "in the 1970s the game was at its most beautiful, free-flowing, and entertaining." (Indeed, the book even gives us a look inside the players' shower.)

Edited by Reuel Golden, the former editor of the British Journal of Photography, it features the soccer world at the height of '70s glam, both on the field and off, documenting the game and its superstar players, their fashionable girlfriends, and their ardent fans. Pelé celebrates Brazil's moment of victory in 1970. A team returns home from the event in defeat. Italian striker Paolo Rossi sends a header through the goalposts for a 1-0 win. English footballer Bobby Moore relaxes on the beach in the tiniest of swimsuits. Legendary German passer Günter Netzer opens a nightclub. These scenes serve as a grainy love letter to a bygone era of the world's most popular sport.

The Age of Innocence: Football in the 1970s will be available from Taschen in August.

[H/T: We Heart]

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  • Caption correction: Paolo Rossi didn't score against Argentina in '78. Roberto Bettega scored the only goal (with his right foot). Rossi did score in the two previous games against France and Hungary.