To sell houses, people are being used as props in McMansions they don't own by Dan Nosowitz via FastCoDesign

The Mueller family lives in this home, but does not own it.

They're allowed to stay cheaply in this large, luxurious house with a few caveats.

For one, they have to keep it spotless.

Their possessions are organized by a company that shows houses, and they may have to vacate or even move out at a moment's notice.

The showing company says having actual people live in these houses imbues them with a real energy--and the houses sell faster, and for more money.

Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

To Sell Houses, People Are Used As Props In McMansions They Don't Own

Living in a model home isn't always a Bluth-like sitcom.

A poignant story from the Tampa Bay Times follows one family that lost everything in the recession and has found a peculiar way to hold on to the trappings of wealth. It sounds like the plot of some long-lost dramatic version of Arrested Development, but this is real.

The Mueller family invested in real estate, which was a very good idea until all of a sudden it wasn't. Their bank accounts drained, their livelihoods gone, the Muellers figured out a way to maintain a semblance of their former lifestyle. A staging company called Showhomes allows them to stay in expensive, McMansion-type homes for exceedingly little money, only $1,200 a month—with the caveat that the house must remain in perfect, Showhomes-dictated selling condition at all times. They can place some of their own luxury items in the house, but their entire living situation is controlled by Showhomes, down to the pictures they hang and the books they show. And they may have to move out at a moment's notice.

What does Showhomes get out of it, besides the teeny amount of rent? The company says that having an actual family live in the house, bringing (some of) their own belongings, gives the house a homey sheen and an energy that can't be faked by decoration alone. The houses with this kind of arrangement, says Showhomes, sell quicker, and for more money.

It's a fascinating look at one of the weird little folds left in the fabric of society after the recession we've been through in the past decade. The family can live in luxury, yes—but at what cost?

Read the whole story over at the Tampa Bay Times.

[Photos by Will Vragovic]

Add New Comment


  • I know the 'class envy' hook makes for good clickbait but 'staging' homes is a common practice in real estate and has been for years. It's not just used in 'McMansions' but in homes targeted at middle class families as well. Real estate agents have known for years that houses that are occupied sell quicker and for money. Not much different than getting a pretty girl in a tight dress to sell fragrance at a department store. This company has put a clever twist on it but nothing new and certainly nothing to wring your hands over.