In an effort to make people actually want to wear wearable technology, designer Tory Burch has given the Fitbit fitness tracker a fashionable makeover.

In the Tory Burch for Fitbit Flex collection, the wireless sleep- and fitness-monitoring tech is disguised as colorful, elegant jewelry, so self-quantifying doesn’t have to look as nerdy as it actually is.

The Burchified accessories collection includes a silicone printed bracelet with a cutout T for Tory in her signature blue and pink ($38).

A brass-metal hinge bracelet with open fretwork ($195).

There's a brass pendant necklace with open fretwork ($198). Accessories are sold separately from Burch’s jewelry, which acts as a snood for the tracker.

The Fitbit Flex tracks steps taken, distance traveled, calories burned, minutes active, and time spent sleeping.

The pieces are versatile enough to go from day to evening. Go here to check out the collection.

Tory Burch Gives The Fitness Tracker A Fashionable Makeover

The Tory Burch for Fitbit Flex accessories collection turns the sleep and fitness tracker into elegant jewelry.

In an effort to make people actually want to wear wearable technology, designer Tory Burch has given the Fitbit fitness tracker a fashionable makeover. In the Tory Burch for Fitbit Flex collection, the wireless sleep- and fitness-monitoring tech is disguised as colorful, elegant jewelry, so self-quantifying doesn’t have to look as nerdy as it actually is.


The Burchified accessories collection includes a brass-metal hinge bracelet with open fretwork ($195), a silicone printed bracelet with a cutout T for Tory in her signature blue and pink ($38), and a brass pendant necklace ($198). The Fitbit Flex tracks steps taken, distance traveled, calories burned, minutes active, and time spent sleeping, and it's sold separately from Burch’s jewelry, which acts as a snood for the tracker. In a statement, Burch called the pieces “versatile enough to go from day to evening." That's more than can be said for the Fitbit bracelet's current iteration—while it's currently the most popular wearable on the market, the silicon bracelet looks more like a medical device than a fashion accessory.

Go here to check out the collection.

[H/T WWD]

Add New Comment

2 Comments

  • I love this idea, but I don't love the price tag. I go to a lot of work events that I don't really want to wear my fitbit flex to so I found some amazingly affordable fitbit jewelry at fitbitjewelry.com. It looks elegant and fashionable with my work clothes. I'm going to stick with what I know and love.

  • Cyndi Blais

    There are a few more options for FitBit accessories other than the Tory Burch line. My favorites are on www.FUNKtionalWearables.com they have lots of both silver and gold accessories, even some stuff for guys. Their prices are much more reasonable too.