In an effort to make people actually want to wear wearable technology, designer Tory Burch has given the Fitbit fitness tracker a fashionable makeover. In the Tory Burch for Fitbit Flex collection, the wireless sleep- and fitness-monitoring tech is disguised as colorful, elegant jewelry, so self-quantifying doesn’t have to look as nerdy as it actually is.
The Burchified accessories collection includes a brass-metal hinge bracelet with open fretwork ($195), a silicone printed bracelet with a cutout T for Tory in her signature blue and pink ($38), and a brass pendant necklace ($198). The Fitbit Flex tracks steps taken, distance traveled, calories burned, minutes active, and time spent sleeping, and it's sold separately from Burch’s jewelry, which acts as a snood for the tracker. In a statement, Burch called the pieces “versatile enough to go from day to evening." That's more than can be said for the Fitbit bracelet's current iteration--while it's currently the most popular wearable on the market, the silicon bracelet looks more like a medical device than a fashion accessory.
Go here to check out the collection.