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Best In Show
The final event in the IDEA judging is the intense competition for Best of Show. In this first ever behind-the-scenes video of the process, jurors wrangle over four wildly diverse products they've deemed the best of the 2010 entries, acutely aware that their final selection will send a message to the industry about what they value, and where they think design is heading. The resolution to this dilemma laid the groundwork for a major rules change for next year's competition.   › Story   › Video Highlights
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