1881, a line of functional apparel and lifestyle consumer goods, was created to revitalize the brand image of the American Red Cross (ARC) with the message of "Active Caring." Even though ARC has close to 130 years of disaster response and preparedness experience, the organization has faced challenges in reaching young generations, especially Generation X and Millennials. To help these young people practice the mindset of preparedness, these products are focused on daily safety and emergency readiness, so the consumers can be in control when unexpected events happen. Features include emergency contacts/personal medical information on sleeves, scarf/gloves with a flat whistle attached, handkerchief/bandana with CPR instruction illustrations, etc.
Credits: Koo Ho Shin of Art Center College of Design