Hotels are generally classified as having either full service or limited service. While limited service is usually defined by what it's not, collaborative service, a new approach, calls for working with guests to provide them with everything they need on the road that they can't or don't want to bring with them. Collaborative service is being introduced nationwide as part of Best Western's "I Care" program, and it includes elements such as Ultra Clean and Food Aid. Ultra Clean allows guests to choose when and to what extent a room gets cleaned, and Food Aid turns the breakfast room into a stocked kitchen, creating an in-room dining experience without room service.
Credits: Ashlea Powell, Beth Viner, Heather Emerson, Martin Kay and Patrice Martin of IDEO
