Company Name: 
Crown Equipment Corporation
Website: 
http://www.crown.com
Company Name 2: 
Formation Design Group
Website 2: 
http://www.formationdesign.com

The ESR 5000 Series is a full range of electric, side-sit reach trucks that achieve new levels of productivity, comfort and robustness for warehouses and distribution centers. A new super-duty mast can now lift a fully loaded pallet up to 12 meters (39.4 feet) high. All models offer a low step for easy on/off, and fully adjustable seating and controls for operators. The all-new new S-Class vehicle establishes a new benchmark in operator comfort with a 30* rotating MoveSeat and a FlexBack reclining seat. The new, patented battery shape provides 40% more legroom, and the MoveSeat reduces upper body twisting. A patented angled overhead guard also increases upward visibility.

Credits: Jim Kraimer, Craig Rekow, Christoph Babel, Adam Ruppert and Ben Purrenhage of Crown Equipment Corporation; and Robert Henshaw and Mark Londborg of Formation Design Group

IDEA Image: 
City: 
New Bremen
State: 
OH
Juror Quote: 
"Strong product strategy and user research, combined with elegant and practical design solutions, has created a very accessible and effective vehicle. There are several details that demonstrate a solid understanding of the various workflows and user needs--creating a safe and usable 'workspace' for the driver, providing more visibility, simple user interface controls, and visual cues on the truck for safer driving. I'm just sorry we didn't get to try it out...looks fun to drive!" <p>--Isabel Ancona</p>
Best in Show: 
Not Best in Show