Company Name:
NewDealDesign LLC
Website:
http://www.newdealdesign.com/
The FitBit Tracker counts steps taken, calories burned and quality of sleep, conveying this data on an OLED display. FitBit is a miniature wireless tracker that clips easily to clothing, and with its own web account, this wellness device paints a digital picture of overall activity as well as automatically uploading data of its wearer's movements for easy tracking of progress over time.
Credits: Gadi Amit, Yoshi Hoshino, Nichole Towler, Laura Bucholtz and Barbara Stettler of NewDealDesign LLC
IDEA Image:
Photo Credit:
Mark Serr
City:
San Francisco
State:
CA
Juror Quote:
"Finally a health device that creates and carries its own identity! The clip form factor is very appropriate and intuitive, the design language blends jewelry cues and consumer electronics quality into a very memorable yet discrete object." <p>--Sandrine Lebas, LUNAR</p>
Best in Show:
Not Best in Show
