The fifth-generation Jawbone Bluetooth headset is smaller and more wearable than previous models. Named Jawbone ICON, this release also introduces a suite of choices for self-expression, and it is the first device to launch with six shield designs. With apps like MyTalk, users can also change the voice that signals important information like battery life or Caller ID.
Credits: Yves Behar, Qin Li, Noah Murphy Reinhertz, Gabe Lamb and Bret Recor of fuseproject
The Jawbone ICON Bluetooth headset packaging features the product in a museum display-like, clear case which is both visually engaging and user-friendly. The identity and product messaging are on an exterior sleeve that uses proprietary embossing, crisp clean graphics and exquisite attention to detail. The vertical tab on the side of the sleeve that denotes the model name is a new addition, and inside, all of the included accessories are laid out in clearly labeled compartments.
Credits: Yves Behar, Sara Butorac and David Riofrio of fuseproject
