Company Name:
5.5 designers
Website:
http://www.cinqcinqdesigners.com/
In a world increasingly concerned with speed and portability, LaCie, company known for data storage, created a fun, practical accessory that allows users to transport and share their data quickly. The key-shaped USB key turned out to be one of the company's biggest selling products of the year.
Credits: Jean-Sébastien Blanc, Vincent Baranger, Claire Renard and Anthony Lebossé of 5.5 designers (France)
IDEA Image:
City:
Paris
State:
France
Juror Quote:
"A conceptually strong product, the story of the design supports the usage scenario well. Thin and durable like a key; finally a USB flashdrive worthy of being on a keychain. So functional yet so attractive." <p>--Maaike Evers, Mike and Maaike </p>
Best in Show:
Not Best in Show
