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litl webbook packaging

GOLD WINNERS
CATEGORY: Packaging & Graphics
litl webbook packaging
Boston, MA

Litl's packaging is simple and minimal, and unlike other computer companies, litl has designed packaging that is its own shipping box. Eliminating an additional protective box reduces the carbon footprint by minimizing space needed for transportation, and the entire package is made from recyclable paper with no plastics or foams. The interior also has small removable boxes the user can remove and use as desk containers. Instead of inserting an instructional book, litl collaborated with one of the world's most prominent illustrators to create several fun cards, visually introducing the user to the way litl works, both in hardware, software and philosophy.

Credits: Aaron Tang and John Chuang of litl; Abbott Miller and Jeremy Hoffman of Pentagram

"Litl Webbook is for families who aren't necessarily tech savvy, and the wit and charm of the brand language translated in how the packaging was presented and unfolded. The smart use of corrugated box structure, which made the packaging look thoughtful and giftable, also functioned to protect the product. Attention to details and emotional connection granted this packaging the design excellence."

--Fumi Watanabe, Starbucks