Company Name: 
DSK ISD International School of Design
Website: 
http://www.dsksic.com/industrial_design_introduction.asp

ONEDOWN is a humane rat trap. The trap rests precariously in a horizontal position on a circular foot. Bait inside would lure the rat into the trap, a metal insert in the base coupled with the weight of the rat will tip the trap and bring it to a vertical position indicating that a rat has been trapped. Then the rat can be released instead of killed.

Credits: Aakash Dewan of DSK ISD International School of Design (India)

IDEA Image: 
City: 
Pune
State: 
India
Juror Quote: 
"This is a charming concept of a humane mouse trap. We loved the simple idea, and how the problem is elegantly solved. There is a place for poetry in the great design." <p>--Fumi Watanabe, Starbucks</p>
Best in Show: 
Not Best in Show