Company Name: 
Smart Design
Website: 
http://www.smartdesignworldwide.com/
Company Name 2: 
OXO
Website 2: 
http://www.oxo.com/

Bringing together a leader in office products and a leader in ergonomic housewares, OXO Good Grips Office Tools for Staples represent function combined with usability. The tools incorporate the OXO Universal Design philosophy and are designed to improve the way people cut, staple, tape, organize, write, measure, attach and clip. Each product provides users with a more comfortable, efficient and simple experience for performing everyday tasks.

Credits: Anthony Di Bitonto, Agnete Enga, Anton Ljunggren, Przemeslaw Godycki, Jonathan Cedar, Vincent Faivre d`Arcier, Kirsten Climer and Mike Schumann of Smart Design; and Michael Patel Delevante of OXO

IDEA Image: 
Photo Credit: 
Smart Design
City: 
San Francisco
State: 
CA
Best in Show: 
Not Best in Show