The design goals for the Windows Phone 7 were to bring a radically new experience to the smartphone market, one that connects with end users, and to make the phone a recognizable brand that users are interested in. The designers sought a better user experience, one that revolves around who the users are rather than what they do.
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From the Editor
Thanks for stopping by Fast Company’s Co.Design. If you’ve been a reader for some time, you’ll notice that we’ve just unveiled a brand-new redesign. You can read about the thought process behind it here. Our content, of course, will be the same: Our focus is on highlighting the world’s best examples of design and innovation, working in concert.
We started this site with a few simple premises in mind. First, design is a window onto the world at large, and the culture we live in.