The Windows Phone 7 was built around the idea that the end user is king. The design team began by defining and understanding the people who would use this phone. It was convinced that there could be a better user experience for a phone, one that revolves more around who the users are rather than what they do. The Windows Phone 7 lets users quickly get in, get out and back to their lives.
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We started this site with a few simple premises in mind. First, design is a window onto the world at large, and the culture we live in. Designers create objects that meet some unrecognized need. All businesses strive to do the same thing.