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Planned Parenthood Experience


2016 Winner for Health

Providing—or receiving—essential health services should not be a political act, but Planned Parenthood’s stalwart role as a nonprofit resource for sexual and reproductive education and services has put it on the front lines during a contentious time for women’s rights. In order to ensure that the experience inside their clinics is welcoming, calm, and comfortable, Planned Parenthood enlisted Ideo to develop a new look and feel for waiting and recovery rooms. From the inviting, informational greeting zone, to the pre-procedure areas (more social, or solitary and reflective, depending on your mood), to the soothing after experience, everything was designed with empathy for patients in mind.

Firm IDEO
Planned Parenthood Experience ON THE WEB
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See The Winners Of The 2016 Innovation By Design Awards

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