There are thousands of design details that go into creating a Porsche. Each builds upon the rest, creating the car's essence. Could you take one element of the iconic design to create a brand new thing that embodies what Porsche is, but in an entirely new outlet?

Judges

  • Cliff Kuang

    Editor, Co.Design

    Cliff is the founding editor of Co.Design, which in 2011 won the National Magazine Award for best online department. Previously, he has been an editor at I.D. magazine and The Economist online. His work has also appeared regularly in WIRED, Popular Science and GOOD.

    Follow Cliff on Twitter: @cliffkuang

  • Dror Benshetrit

    Founder, Studio Dror

    Since 2002, Dror Benshetrit has developed an interdisciplinary practice specializing in innovative design projects. His approach to design has shown breadth and depth through the completion of projects varying in scales and nature. His portfolio encompasses product design, architecture projects, interior design and art direction. Based in New York, he works with clients around the world; including Alessi, Bentley, Boffi, Bombay Sapphire, Cappellini, Kiehl’s, Levi’s, Lualdi, Material ConneXion, Maya Romanoff, Marithé + François Girbaud, Puma, Rosenthal, Skins Footwear, Yigal Azrouël, Shvo, Swarovski, and Target. Dror is represented by Culture and Commerce, Inc., an agency representing design luminaries including Yves Béhar, Philippe Starck and Marcel Wanders.

    View more of Dror's work here: http://www.studiodror.com

  • Jens Martin Skibsted

    Cofounder, KiBiSi

    Jens Martin Skibsted is a designer, entrepreneur and philosopher, who rose to celebrity status with the instantly iconic Biomega bike, which stands for an entirely new sort of urban mobility. For more than a decade, he has helped ambitious companies build products that redefine marketplaces. He’s the founding partner of Biomega, a luxury bicycle manufacturer, and KiBiSi, a product design consultancy. His bicycle designs live in the permanent collections at the MoMA, Le Cnap and SFMoMA. A Young Global Leader who spoke about Icons at Davos 2011, he is a member of INDEX Award, World Economic Forum’s Global Agenda Council on Design Innovation, and the Danish Design Council.

    Jens Martin graduated from ESEC in Paris, UC Berkeley and Copenhagen University.

    Follow Jens on Twitter: @jmskibsted

  • Grant Larson

    Exterior Designer, Porsche

    Since 1989, Grant Larson has been designing cars for Porsche, one of the world's most iconic brands. As an Exterior Designer, he has been responsible for such bold and breakthrough designs as the original Boxster and Panamera, who's production stunned the automotive world and have taken Porsche to an entirely new level. Grant also led designs for the Carrera GT (show car), the 911 (type 997) Carrera and Turbo, and enthusiast cars such as the most recent 911 Speedster, Boxster Spyder, and 911 Sport Classic.

Cliff is the founding editor of Co.Design, which in 2011 won the National Magazine Award for best online department. Previously, he has been an editor at I.D. magazine and The Economist online. His work has also appeared regularly in WIRED, Popular Science and GOOD.

Follow Cliff on Twitter: @cliffkuang