Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?
This is the ninth piece in the 10x10 series by innovation firm Method. Read more from the series here.
Comedy, especially stand-up, is widely regarded as the most difficult gig in show business. Similarly, successful product innovation is so difficult, it could be regarded as the stand-up comedy of the business world.
This is the third piece in the 10x10 series by innovation firm Method. Read the previous piece here.
We increasingly live in a world where our media is always on and available on our device of choice. At the center of this media world is entertainment. Endless content libraries — video, music, photos, books, websites — exist on an ever-present, always-connected, infinitely large cloud that enables instant access to these libraries.
This is the second piece in our 10x10 series written by the innovation firm Method.
With revered publishers and networks facing extinction, the arrival of tablet devices and a reconsideration of pay models for content has created a media frenzy in 2010. There has been excited talk of micropayments, subscriber-only pay walls, mergers, acquisitions, divorces, and everything in between. It is a conversation with real stakes, with well-loved titles like I.D. Magazine, and Domino feeling the consequence.