In Innovation Today, The Smartest Companies Collaborate With Enemies
Written by: Nick Keppel-Palmer
In the collaborative marketplace, companies will have to join forces with other businesses.
branding
Virgin Atlantic’s Swank New Lobby Conveys Brand Values, Without The Brand
Every bit feels like Virgin, but can you even spot the logo?
How Companies Like Amazon Use Big Data To Make You Love Them
Written by: Sean Madden
Businesses now sit on data goldmines, but very few leverage the data to improve customer service. Ziba’s Sean Madden suggests 3 ways forward.
The Way Forward For Women In The Developing World: Farming
Not every infographic needs to be stuffed with information to be informative.
For A Museum In A Bus, A Logo That Likes To Travel
Lava, a Dutch design studio, creates the graphic-design equivalent of a wrinkle-free shirt for an itinerant design museum in Moscow.
Apple’s Slick iPad Branding Hides A Broken App Infrastructure
Apple’s simplified iPad branding is trying to trick us into forgetting the technological mess behind the app store.
How Do You Market A Breakthrough Camera Like The Lytro? Very, Very Cleverly
We get hands-on with the new Lytro camera. Sure, the tech’s impressive, but if this thing succeeds it’ll be because Lytro turns every user into a salesman.
How Do You Turn Pixels Into A Full-Blown Brand Experience?
Written by: Ben Fullerton
Interaction design--from websites to apps--is a rare opportunity to create an entire ecosystem unto itself, removed from outside noise. And that’s an opportunity for singular branding.
A Clever Branding System Based On Clip-Art Icons
The idea was to create a visual language that could describe the range of services offered by Brevia Consulting.
The Current Rage In Branding: Fake Authenticity Is Now A-Okay
Written by: Michael Raisanen
Faking an authentic experience is now lauded, and companies such as J. Crew are exploiting the trend, writes Michael Raisanen.
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Infographic of the Day
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Infographic of the Day: Infographic: When The Lights Go Out, The World Eats Junk
Editor's Picks
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Future Forward: MIT Creates Amazing UI From Levitating Orbs
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Innovation By Design: The Deadline Is Drawing Close In Our Design Competition
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This Dead-Simple Idea Could Fix iPad’s Lousy Typing
Expert Perspectives
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Eric Ries Discusses: To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times
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Scott Anthony Discusses: How Do You Create A Culture Of Innovation?
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Sean Madden Discusses: How Companies Like Amazon Use Big Data To Make You Love Them
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