branding

The World’s Most Famous Logos, Organized By Visual Theme

Marks of Excellence, a freshly revised book from Phaidon, compiles today’s most identifiable logos according to their visual tropes.

To Celebrate 150 Years, Perrier Re-Issues Warhol Designs

To Celebrate 150 Years, Perrier Re-Issues Warhol Designs

The company’s trademark bottles will get a seasonal upgrade this summer with the help of a Pop icon.

What You Didn’t Know About Facebook’s Sound Design

We’ve all heard the Facebook ping sound, but did you know that it’s reminiscent of old telephones and TV shows?

The Proposed Logo Of NYC’s New Soccer Team, Inspired By The Old Subway Token

Graphic designer Deroy Peraza has developed an unsolicited branding package for New York’s newest soccer club, NYC FC.

“Game Of Thrones” Houses Reimagined As 21st-Century Brands

“Game Of Thrones” Houses Reimagined As 21st-Century Brands

Feeling uninspired by stock photography? Unleash the direwolves.

To Create The Future Of Brand Identity, Ideo Looks Inward

The trailblazing firm is knee deep in a massive, all-hands project to rebrand itself--and it’s doing it in public.

Can Bud’s New Beer Can Become An Icon Like The Coke Bottle?

Can Bud’s New Beer Can Become An Icon Like The Coke Bottle?

Taking a page from Coca Cola, Budweiser has debuted a bow-tie metal can that could become the company’s new standard.

Rebranding A CPA Company, Just In Time For April 15

Rebranding A CPA Company, Just In Time For April 15

You don’t want your accountant to be too cool, right?

What Venture Capital Needs Now: Serious Brand Thinking

Written by: Geoff Cook

Anticipating and addressing the brand issues that inevitably arise with new product introductions can pay serious dividends, writes Base Design’s Geoff Cook.

Bringing New Hope, Through Branding

Hussein Alazaat and Ali Almasri use their graphic design skills to freshen up the facades of small businesses in Amman, Jordan.

Infographic of the Day

Infographic of the Day: Infographic: How To Tell The Difference Between 66 Varieties Of Cheese

Innovation by Design

The Amazing Judges For Our 2013 Innovation By Design Awards

From the Editor

Thanks for stopping by Fast Company’s Co.Design. If you’ve been a reader for some time, you’ll notice that we’ve just unveiled a brand-new redesign. You can read about the thought process behind it here. Our content, of course, will be the same: Our focus is on highlighting the world’s best examples of design and innovation, working in concert.

We started this site with a few simple premises in mind. First, design is a window onto the world at large, and the culture we live in.

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