[This is part of the Femme Den series from Smart Design. To read the introduction to the series, go here.]
Most designers and engineers have childhood stories about fantastic Lego creations or amazing home-built projects that hinted at their early propensity toward design. For me, my nascent interest in mechanics manifested itself in my Matchbox car collection. One day, a neighbor’s mother saw me with my miniature parking lot and cried, "Cars are for boys!
[This is the first post in a series by Smart Design. Click here to read the introduction. -- Ed.]
The tagline of a Dos Equis ad reads, "Approach women like you do wild animals, with caution and a soothing voice." I have to agree. Targeting a female audience requires a delicate, nuanced approach. Whether we live on the African plain or Manhattan, finesse with the opposite sex is regarded with respect and admiration.