Gap's recent failed attempt at a logo redesign is only the latest in what seems to be a monthly cycle these days.
Rather than rehash Gap's recent logo debacle, I wanted to learn why just about everyone expressed so much dissatisfaction with the new brand identity.
After an outpouring of hatred for Gap's new logo, the company has announced that they're squashing the design. This is perhaps the largest logo backtrack of recent memory -- followed only by Tropicana's disastrous rebranding. Which must leave many companies wondering how to go about any sort of rebranding in the Internet age.