This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Sounds counterintuitive, right? In reality, powerful individualism is often what leads to strong communities. Many of the most successful communities are created when people are empowered to take ownership and have a voice.
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Flexibility and rapid change in the rigid urban landscape
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Social taboos suppress discussion of many details about life: bodily functions, sexual problems, and other socially stigmatizing conditions. Discomfort with these topics compromises our health and short-circuits our quality of life by keeping important information in the dark.
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Most people are still careful to protect their personal information, but more and more of us are choosing to store our most intimate details online: financial information, health records, personal preferences, and even our schedules and location.
This is not because we are more trusting, but because sharing information unlocks access to personalized services that support us in meaningful ways.
This is the latest piece in our PATTERNS series by IDEO. Read more about the series here.
Every product needs a story, as does every brand. The product's origin. The creators' ideals. Or a unique experience. These stories provide value.
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
The old 1-800 style of customer service is slowly being eroded. Companies are recognizing that every interaction matters and are therefore starting to open up new channels of communication to offer instant access, robust feedback loops, and rapid response.
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Millennials, Gen Y, Echo Boomers, First Digitals -- these are just a few of the names that describe the next generation to enter the workforce. Born between 1980 and 1994, Millennials are children of Baby Boomers and are just as strong in numbers. Seventy-plus million in all, they will fill the labor gap left behind by their parents.
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Countries, from the U.S. to Japan, regularly accuse China of copying designs. Indeed, multinational companies in these countries spend an inordinate amount of time and money trying to prevent their products from being copied. But Shanzhai -- "copycat" design --represents a vast business opportunity.
This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
??This is the first piece in our PATTERNS series by IDEO. Read more about the series here.
How do you build a business in an unproven market? How do you figure out what customers need when you're delivering an experience they've never seen before? You begin where service and software companies have begun, by conducting fast, cheap experiments that help you understand your customers. You build on what you learn. In short, you prototype.
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