New Gap Logo

The Real Lesson of the Gap Debacle: Logos Aren’t Key Anymore

Gap's recent failed attempt at a logo redesign is only the latest in what seems to be a monthly cycle these days.

An Exclusive Interview With the New Gap Logo

About the same time as the much-maligned new Gap logo made its infamous debut, the logo also launched a (very, very unofficial) Twitter account of its own. Going by the name of @GapLogo, (s)he makes quips about the new look, such as: "FINE. I wanted to sit on this for a while but I can't keep it a secret any longer. The blue square is a scratch-n-sniff. Go ahead, try it."

Gap on Disastrous New Logo: “We’re Open to Other Ideas”

A new logo for Gap that debuted to much criticism Wednesday might not be the perfect fit, Bill Chandler, vice president of corporate communications of Gap, tells Co.Design. "We love the design, but we're open to other ideas and we want to move forward with the best logo possible," he says.

Infographic of the Day

Infographic of the Day: Infographic: When The Lights Go Out, The World Eats Junk

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From the Editor

Thanks for stopping by Fast Company’s Co.Design. If you’ve been a reader for some time, you’ll notice that we’ve just unveiled a brand-new redesign. You can read about the thought process behind it here. Our content, of course, will be the same: Our focus is on highlighting the world’s best examples of design and innovation, working in concert.

We started this site with a few simple premises in mind. First, design is a window onto the world at large, and the culture we live in.

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