Christian Madsbjerg has been leading projects and client programs since ReD’s foundation. He holds a specialist role in ReD as director of client relations and focuses on ways to rigorously study human behavior and on ways to understand why particular methodologies need to be applied in order to do so. He writes, teaches, and speaks about the kinds of methods and reasoning needed for fact-based investigations of human activity, emotions, and decision-making processes. He is the author of books on social theory, discourse analysis, and politics. Madsbjerg studied philosophy and political science in Copenhagen and London and has a Masters from the University of London.