Jamey Boiter

Brand Principal

Jamey Boiter is a nationally recognized brand strategist and practitioner. As BOLTgroup’s brand principal, he oversees all brand innovation and graphic design teams. He has received numerous awards, ADDYs, and citations for his work in brand development, packaging, and corporate identity, including award-winning projects for AirDye, Lowe’s, IZOD, Nat Nast, G.H. Bass, Marc Ecko, and Forté Cashmere. Jamey has been involved in strategic brand development and design management programs with world-class brands such as Kobalt Tools, Ryobi, Coca-Cola, Kraft, IZOD, and Phillips-Van Heusen, and has been a featured speaker at national conferences and college campuses on the subject of brand strategy, innovation and development.
Jamey is a nationally recognized brand strategist and practitioner. As BOLTgroup's brand principal, he leads all brand innovation, strategy, and graphic design teams. He has been involved in award-winning strategic brand development and design innovation programs with world-class brands such as Kobalt Tools, Coca-Cola, Kraft, IZOD, Nat Nast, and AirDye, to name a few, and has been a featured speaker at national conferences and college campuses on the subject of brand innovation, strategy and design.

From his more than two decades at BOLTgroup, he's especially proud of his work for Kobalt Tools, creating a brand that had immediate appeal to consumers. For the luxury clothier Nat Nast, he and colleagues built the brand by using stories to communicate a lifestyle to consumers. Recently, he's led the brand development and deployment of a revolutionary sustainable technology - AirDye - a dyeing and decoration process for synthetic fabrics that uses no water.
But he says every project is meaningful to him. "I'm extremely proud of all the work my designers do every day."

Jamey attended Clemson University and received a Bachelor of Fine Arts degree in Design from East Carolina University. When not thinking about brand and design, or collecting toys, or writing a brand blog for Fast Company, he's working on the house and spending time with his family, their cat Maggie, and Max, their Springer Spaniel.