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Kathy Cheng

Kathy Cheng

Kathy Cheng

Kathy Cheng is a senior copywriter at Smart Design, an innovation consultancy with studios in New York, San Francisco, and Barcelona. She has named multiple consumer brands, written for GE annual reports, and worked on new brand identities from the ground up. Originally from Sydney, Australia, she now works on brand experience projects in New York for clients within the health care, financial services and consumer product sectors. She speaks with an Australian accent but always spells American.