As a Senior Design Strategist at Continuum, Susan Fabry takes a holistic approach to product design. Trained in psychology and industrial design, she balances emotional, physical and environmental influences to design products that meet the needs of real people. With nearly 15 years of ethnographic research experience, Susan excels at interviewing people to uncover ways to improve their lives. The leader of Continuum’s Women & Children Group, Susan is focused on understanding the decision-making process of women buying for more than just themselves. Much of her work has been centered on the emerging markets, and she has traveled extensively—including visits to Indonesia, Brazil, China and Russia—to do research in people’s homes. Recent clients have included Rubbermaid, SCJ, P&G, Ford and American Greetings. Prior to joining Continuum, Susan worked for Smart Design, Siemens and Item NPD, where she developed a broad range of products for clients such as Kellogg’s, OXO and HP. Susan earned her B.S. in Psychology and Studio Art from Oberlin College and her Bachelor of Industrial Design from Rhode Island School of Design. In addition, she has received numerous design awards, including those from the IDSA, the Chicago Athenaeum, ID Magazine, Design Zentrum, Red Dot, and JPMA.