Christina Papale is the director of innovation at CBX, a brand agency based in New York. She is responsible for developing innovation and brand strategies for global brands, as well as integrating creative strategies that align with how consumers experience them. Her philosophy: brands are extensions of ourselves, and human connection is central to a brand relationship. Christina has been building brands with Fortune 500 companies for 20 years and has an MA from the New School in media studies and a BA in journalism from the University of Massachusetts. She can be seen blogging at cbx.com.
