As a principal at Continuum, Craig (clarosa@continuuminnovation.com) works with a wide range of industries from national retailers and restaurant chains to healthcare and financial services. He understands how to translate the emotional needs of the user and the functional needs of the brand into one holistic, ownable experience that connects organizations and the people who rely on them. Craig has led programs for a multitude of services: designing a consultative retail service and space for the Canadian diamond chain, Spence Diamonds; reinventing Captain D’s, a struggling Midwest seafood chain, with a successful new restaurant experience; creating a streamlined experience that works best for both patients and health-care providers for Quest Diagnostics.
