Dev Patnaik is the CEO and founder of Jump Associates, a firm that helps companies create new businesses and reinvent existing ones. He advises senior executives at some of America’s most admired companies, including GE, Nike, Target, and Hewlett-Packard, and is also an adjunct professor at Stanford University, teaching design-research methods. His 2009 book Wired to Care: How Companies Prosper When They Create Widespread Empathy, makes the audacious argument that the human power of empathy is the source of all innovation. Dev was recently featured as a guest on "The Business of Innovation," a series on CNBC. His articles on innovation and strategy have appeared in BusinessWeek, Brandweek and the Design Management Review.
Recent Articles
- Why Can't Big Companies Solve Big Problems?
- Reinventing the MBA: 4 Reasons to Mix Business With Design Thinking
- Embrace Your Small Ideas for Big Impacts
- Widespread Empathy: Rewiring Your Corporation for Intuition
- Crafting Your Own Innovation Strategy: The Who, What, and How
- Forget Design Thinking and Try Hybrid Thinking
- How Real Innovation Moves the Needle
