Graham Button is a partner at Genesis Inc., a brand, strategy, and communications consultancy based in Denver. He is a writer from London who spent more than 25 years in advertising, working for agencies in Hong Kong, Toronto, and finally New York, where he was a creative director and executive vice president at Grey Worldwide. He has helped to create brand platforms for companies as diverse as Diageo, Kaiser Permanente, Steelcase, and South China Morning Post Newspapers.
Recent Articles
- What The Wacky Sport Of Chessboxing Teaches You About Creativity
- What Film Crews Can Teach You About Running A Business
- What Any Parent Can Teach A CMO
- Over-Branding Kills Profits And Scares Off Consumers
- 7 Trends to Watch, In An Age of Info Overload
- Corporate "Narratives" Need to be Overhauled
- “Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times
- The View From 2020: A Datasnap From the Near Future
- 10 Taglines to Help U.S. Companies Compete in a Post-American World
- 60 Years Later, Everyone's Still Loving the AK-47
