Jamey Boiter is a nationally recognized brand strategist and practitioner. As BOLTgroup’s brand principal, he oversees all brand innovation and graphic design teams. He has received numerous awards, ADDYs, and citations for his work in brand development, packaging, and corporate identity, including award-winning projects for AirDye, Lowe’s, IZOD, Nat Nast, G.H. Bass, Marc Ecko, and Forté Cashmere. Jamey has been involved in strategic brand development and design management programs with world-class brands such as Kobalt Tools, Ryobi, Coca-Cola, Kraft, IZOD, and Phillips-Van Heusen, and has been a featured speaker at national conferences and college campuses on the subject of brand strategy, innovation and development.
Recent Articles
- The 4 Classic Ways To Recession-Proof Your Brand
- American Retail Brands Are All Starting to Look the Same
- Three Brands That Evolved Without Going Nuts
- Can a Christmas Makeover Solve Sears's Problems?
- Science Shows How Brands Rub Off on Self-Perception
- Pan Am's Return: Some Old Brands Are Like Old Friends
- Barf: Bank of America Mixes Branding With Baseball
- Advice for BP: Change Your Name Back to Amoco
- From "Top Kill" to "Dead Man's Switch": What BP's Oil Spill Lexicon Reveals About Its Brand
- Advice to BP: Forget Your Brand Image and Concentrate on Your Brand's Soul
