Rick Barrack is the Chief Creative Officer/Partner at CBX and one of its founding partners. As lead creative he is responsible for inspiring, directing and motivating the creative teams to develop powerful design solutions. Barrack has close to 20 years of experience in corporate identity and consumer brand identity design. He has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson, and Del Monte Foods. Prior to creating CBX, Barrack was a Senior Design Director at FutureBrand and Design Director at LPK. [www.cbxblog.com]
Recent Articles
- The Brain-Dead Design Behind The USDA's New Dietary Chart
- You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo
- Could You Create a Brand That Celebrates Reuse Instead of Consumption?
- How the USPS Can Rebrand Itself: Clever Pop Up Shops
- Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos
- Food for Thought: Rethinking Our Nutritional Facts
- Indy500's Danica Effect: Brands, Are You Listening?
- Beware of Ad Creeps on the Golf Course
- Sign of Humanitarian Relief That Anyone Can Understand
