Steve McCallion, executive creative director at design and innovation consultancy Ziba Design, is a skilled innovation architect and brand strategist. His groundbreaking work includes redefining Umpqua Bank’s role as an anchor for community prosperity, creating Sirius Satellite Radio’s award-winning experience for the "iPod fatigued," and working with real estate developers Gerding Edlen to create more meaningful neighborhoods. Other clients include Xerox, Black & Decker, Whirlpool, FedEx, McDonald’s, Coleman, Kenwood, and Compaq. Steve’s primary charge is to foster Ziba’s consumer experience practice. He founded the company’s award-winning Design Research and Planning practice group, which has developed proprietary research and design planning methodologies.
Steve McCallion is a skilled innovation architect and brand strategist. His groundbreaking work includes redefining Umpqua Bank's role as an anchor for community prosperity, creating Sirius Satellite Radio's award-winning experience for the "iPod fatigued," and working with real estate developers Gerding Edlen to create more meaningful neighborhoods. Other clients include Xerox, Black & Decker, Whirlpool, FedEx, McDonald's, Coleman, Kenwood, and Compaq. Steve's primary charge is to foster Ziba's consumer experience practice. He founded the company's award-winning Design Research and Planning practice group, which has developed proprietary research and design planning methodologies
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