Tom Dair, co-founder and president of Smart Design, runs the company’s San Francisco office. He directs the firm’s Insights and Strategy discipline, where he has pioneered techniques for achieving better design through an understanding of user behavior, business factors, and technology trends.
Recent Articles
- Smart Design's CEO on Lady Obama, Tim Gunn, and the National Design Awards
- Oxo Good Grips Designers Take on Tablet Magazines
- Smart Design's iPad ... Circa 1989
- What I Didn’t Get to Say to Michelle Obama (But Maybe My Message Still Got Through)
- What Should I Tell Michelle Obama About Design?
- A Design Parable: The Toaster and the Toast
- Redesigning Rock-Paper-Scissors
- The Oven's Sick Joke: Bad Design = Burnt Pizza
- Creative Collisions: How to Spark a New Idea
- Form Follows Function, Right? Not So Fast.
















