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  • 06.08.09

Introducing Guest Blogger Robert Brunner: Master of Lust-worthy Design

Grilling season is nigh upon us, which means it’s a sad time in New York. Like many big cities with high rents and hyper-vigilant fire codes, balconies where a burger-craving apartment dweller could set up a little grill are in short supply. At least in my neighborhood.

Grilling season is nigh upon us, which means it’s a sad time in New York. Like many big cities with high rents and hyper-vigilant fire codes, balconies where a burger-craving apartment dweller could set up a little grill are in short supply. At least in my neighborhood.

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Which is why when Robert Brunner, founder and creative director of the San Francisco-based design firm Ammunition,  showed me his cunning little Element grill from Fuego it nearly broke my heart. The 24,000 BTU, dual-burner charmer looks a little like R2D2, and comes with four different cook-top options, including a pizza stone. It comes in red! I’m ready to move to the suburbs, just to have one.

Robert Brunner

After Apple, he became a partner at Pentagram in San Francisco, working on everything from Nike to Nokia. He also launched Fuego, a firm that marries BBQ grill technology to design.

Most recently, Brunner’s been working with clean-tech accelerator Noribachi to start a new company, Regen, which will soon unveil a slew of products powered by light. From the renderings I’ve seen, they’re nothing like your father’s solar-powered gear.

Last year, Brunner published a terrific book, Do You Matter? How Great Design Will Make People Love Your Company, explaining why an emotional connection with a consumer is what differentiates great design from hack work.

Which brings me back to the grill of my dreams. Nice work, Brunner. Make a grown woman weep. Guess I’ll head off to Shake Shack to outsource my jones for BBQ in a grill-for-hire burger.

Here are some of Ammunition’s recent projects:

The Element Grill for Fuego. I’ll take one of these; also the ocean view, please.

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Brunner grill

Beats Headphones for Dr. Dre:

Brunner headphones

The Acme P2 pen:

Brunner watch

Simplified mobile phones for Sprint:

Brunner cellphones

PC Concept for Microsoft:

Brunner PC

About the author

Linda Tischler writes about the intersection of design and business for Fast Company.

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