Space, the Final Frontier…For Advertising

Attempts at advertising in space or on the moon will never die–and here’s the newest, on the 40th anniversary of the Moon landing.

Remember the 1990s? Anything was possible, what with the birth of the Internet and the zooming economy. No wonder, then, that one company wanted to loft a 1-square-kilometer billboard into space, which would be as bright as the moon, while Pizza Hut toyed with the idea of burning its logo into the moon’s surface.


The billboard was scuttled because space debris would have knocked it out of orbit (provided it could even get there); the Pizza Hut scheme died when the wild and crazy ad guys realized that 1. It’s an offensive idea. 2. The logo would have to be as big as Texas.

Well, some fools never learn–or, at least, will never stop trying to make ads as annoying as possible. Moon Publicity claims to have invented (but not built) a lunar rover whose tracks would create enormous drawings in the moon’s lunar dust. The company suggests that these drawings might include logos, domain names, memorials, portraits and even–God help us–the initials of your sweetheart.

Of course, there’s no atmosphere on the Moon. The images would last well after your first divorce, and even well after out society has crumbled–that is, thousands of years. As David Kent Jones, the “inventor” says in a press release: “This new commercial incentive will turbo charge space technology development. Shadows are just the beginning; eventually robots will be planting crops on other planets.”

He is, of course, happy to take your money in pursuit of this dream/nightmare. Through October 20th, the company is accepting bids for the branding rights to 44 lunar regions, starting at $46,000. (Can anyone actually claim the rights to a portion of the moon?)

Gizmodo wonders if it’s only a matter of time until some fools pull something like this off. Personally, I hope I’m dead before then.


[Via Gizmodo]

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.