How Do You Design a Superb Annual Report?

What makes the type foundry Hoefler & Frere-Jones great? Lots of things. But one thing in particular is the attention to detail that they lavish on their projects. And one example of that is their great advice for choosing fonts in financial reports.

annual Report

As they write:

Annual reports offer designers a marvelous opportunity to struttheir stuff. In the hands of a thoughtful typographer, a dense volumeof technical text can become warm and welcoming, its changing rhythm ofintroductions, statements, analyzes, and disclosures calling for abeautiful typographic system to help organize the text. Financial datacan be uniquely satisfying to design, offering an irresistibleopportunity to work with large type families in intricate ways. Thereare tables both long and short, as well as charts, graphs, anddiagrams, all studded with headings, footnotes, and legends that defyeven the most ingenious grid.

Each of these details places a special burden on the fonts, makingit especially important to choose the right palette up front.

They came up with four things to consider when choosing a financial-report typeface, and offered a slew of the typefaces that they’ve designed which fit the bill, point by point.

[Via H&FJ]