Wanted: Puma’s Ultracool Cargo Bike

Cargo bikes attempt to move in on a cooler set of customers.

Wanted: Puma’s Ultracool Cargo Bike

Fresh off a new line of city bikes, Puma has announced another addition to the line-up: The Mopion, a heavy-duty cargo bike that aims for a hipper audience than anarchists in food co-ops and ladies with hairy pits.


I kid, I kid! But seriously, even the proponents of cargo bikes call them the SUV’s of the bike world. And just like real SUV’s, as the market has grown — and urban cycling has become hip among moms whose toddlers wear skinny jeans — the offerings are getting steadily sexier, and can be bought at high-fashion bike outlets such as Adeline Adeline.

Dutch cargo bikes, for example, have been the long-running cargo-bike equivalent of Range Rover, with bikes similar to these range upwards of $3,000:

[A custom job by Portland company Joe Bikes]

[Image via Tall Chicks on Dutch Bikes]

But clearly, the market has never had a cargo bike geared less towards the ladies who lunch with fellow models, and more towards dudes that have to pack up the fixed-gear bike because they got their bandmate’s girlfriend pregnant.

The Mopion is for them! Designed by KiBiSi and Biomega, it’s named after an island in the Atlantic — the idea being to combine Euro and American values. (Or something?) At about 49 pounds, it’s relatively light for a cargo bike, thanks to an aluminum frame that you’ll notice bears a lot of resemblance to Puma’s other bikes, which just recently went on sale.

The Mopion will be formally unveiled this month at tradeshows; it’ll be on the market about nine months from now. Just in time for the baby.


For other new bikes recently created by Biomega, click here.

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.