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Sculpting Paint With Sound, in Sculptures for Canon by Dentsu London [Video]

Canon tries to reinvigorate its Pixma brand by celebrating the beauty of ink.

Sculpting Paint With Sound, in Sculptures for Canon by Dentsu London [Video]

From Dentsu, the creative agency behind the incredible holographic typography we reported on a couple weeks ago, comes another 3-D stunner: Sculptures of paint reacting to sound.

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Done in collaboration with the biochemist and photog Linden Gledhill, the sculptures — which are really more like time-lapse paintings — are part of an ad campaign for Canon‘s Pixma brand meant to celebrate the beauty of ink at a time when image-capture has gone almost entirely online.

They’re made by stretching a balloon over a speaker, then dropping paint in the center, before blasting it with a single sharp note. The paint splashes, and a camera set on what looks like a gravity ride spins around the speaker, snapping away at 5,400 frames a second.

The designers experimented with several combinations of color, sound frequency, and volume.

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For more Co.Design coverage of Dentsu, go here.

[Images via Dentsu on Flickr]

About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D.

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