• 12.16.10

Ferrari World Theme Park Is a Turbocharged Wonderland [Slideshow]

ven the most diehard Ferrari fans might find the 2.2-million-square-foot Ferrari World overwhelming.

Everyone likes a Ferrari, or can at least recognize one. But if you love Ferrari — and I mean lurrrrrv it, as in “I have Enzo‘s face tattooed on an intimate part of my anatomy” — you must visit Ferrari World to test your mettle.


This truly epic tourist trap (located in Abu Dhabi, natch) is the world’s largest indoor amusement park, with twenty Ferrari-themed rides created by Ohio-based experience design firm Jack Rouse Associates. Attractions like Made in Maranello (“a virtual tour inside the Ferrari factory in Maranello offering a glimpse into the design, assembly and testing of a Ferrari GT”), Carousel (“Ferrari’s version of the traditional carousel featuring prototype cars”), and Driving with Champions (“an interactive 3-D show which follows the life of a Ferrari engineer”) will appeal to any auto-design buff. But there’s also a 150mph Ferrari-themed roller coaster (the world’s fastest, designed by Intamin AG), a “driving school for children” complete with kiddie-sized F430 GT Spiders, and a water ride that blasts you through the a giant model of a Ferrari 599 engine.

If dear, departed Enzo were reincarnated as Willy Wonka, he’d have built a place like this. It’s enough to make even the most jaded car snob’s heart pump Ferrari red. (Or bleed it, after they slit their wrists from sheer consumerist overload.)

About the author

John Pavlus is a writer and filmmaker focusing on science, tech, and design topics. His writing has appeared in Wired, New York, Scientific American, Technology Review, BBC Future, and other outlets.