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  • 12.28.10

10 of the Best (and Worst) Rebrandings of 2010

Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year.

Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media. Here, we’ve compiled eight of the best branding schemes we saw this year. (And, in the interest of objective journalism, we’ve also thrown in a couple that make us want to barf.)

About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D.

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