Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media. Here, we’ve compiled eight of the best branding schemes we saw this year. (And, in the interest of objective journalism, we’ve also thrown in a couple that make us want to barf.)SL
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