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Infographic Of The Day: The Stock Market In 2010, Rendered As A Song

A massive amount of data, which requires nothing but your ears to appreciate.

Infographic Of The Day: The Stock Market In 2010, Rendered As A Song

How awesome is this: CNN has created the “Dow Piano,” which translates the peaks and valleys of the Dow Jones Industrial Average into the notes of a musical scale. Thus, just by listening, you can actually hear how the Dow did over the course of the year. (You listening, Auto-Tune The News?)

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Built by CNN creative director Bård Edlund, the Dow Piano render’s each day’s closing level as a note, spanning three octaves. The higher the pitch, the higher the level was. Additionally, a higher audible volume maps to a higher trading volume. Thus, a panicky, furious trading day translates to a loud, low note; a loud, keening flourish is a good day; and more muted notes represent days when trading was sluggish.

DJIA-Piano-Detail

[Click to go to interactive version]

Awesome stuff — and proof that even though we’re visual creatives, sound is a totally under-appreciated tool for rendering data intuitively. (In fact, the only other recent data/audio experiment we can recall were these amazing New York Times charts for the 2010 Winter Olympics.)

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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