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A Dock That Turns The iPhone Into An Analog Alarm Clock

By Jonas Damon for Areaware

A Dock That Turns The iPhone Into An Analog Alarm Clock

What you’ve got above is a personal project by Frog creative director Jonas Damon and one of the best-looking alarm clocks we’ve seen in a long time — okay, in a few weeks, anyway. With its smooth beech-wood body and rounded edges, it harks back to the faux-grain GE flip clocks of yore, only it’s better, cleaner — it’d do Dieter Rams proud. There’s just one hitch: It’s a fake.

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Not fake in the sense that it doesn’t exist. It most certainly does. It’ll be sold through the ur-hip design shop Areaware in September. (Pre-order it here.) It’s fake in the sense that it doesn’t do what it appears it should do. That woody body, where the electronic hardware oughta? go? Hardware-free. The speaker grid up top? Purely aesthetic.

What this impostor of an alarm clock does do is stash your iPhone. It’s an Alarm Dock. Thirty-five dollars gets you the wood shell and a flip clock app. Fire up the app, pop your iPhone in the dock, and wake up each morning like it’s 1972 all over again. The idea: “[T]his dock returns meaningful form to the sliver of a device that will wake you up,” Areaware writes on its website. Which is to say that it’s designed to appeal to our boundless nostalgia for a time when physical objects had heft and maybe even a little soul. We’ll also take “meaningful form” to suggest that the alarm clock is, as all alarm clocks should be at 6 a.m., eminently throwable (minus your sliver of an iPhone, of course).

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Alarm Dock is one of three products Damon created to sprinkle some analog flavor on the iWorld. The other two, a radio dock for iPhone and a TV dock for iPad that looks almost exactly like the clunky old Zenith we grew up watching Sesame Street on, add functionality to the mix; they come with speakers that actually work. Both are prototypes, though — apparently Damon tried to manufacture the iPad TV last year only to run into “quality problems,” he tells Co.Design — so neither is available just yet. But when they are, we bet more than a few irony-obsessed hipsters and folks sentimental for anything that’s more than 5 minutes old will buy iPads just to revisit the boob-tube experience of their youth. We might be one of them.

[Images courtesy of Jonas Damon]

About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D.

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